Showing posts with label McDonald's. Show all posts
Showing posts with label McDonald's. Show all posts

Wednesday, August 18, 2010

Reflecting the Times


By Mark W. Danielson

It’s interesting how a novel’s characters set the period. Although humans look like they did centuries ago, they don’t dress, act, or talk the same because their surroundings have changed with time. Writing about previous periods is difficult, and few authors will be as successful as Michael Crichton or James Michener. Rather than confront this problem, most authors write in the present. Comparing Shakespeare’s characters to Charles Dickens’, or James Michener’s to Michael Connelly’s demonstrates how characters have evolved. But even writing in the present includes generational experience issues. Think back on how much has changed over the past sixty years.

There was a time when people formally dressed for dinner, didn’t wear hats in restaurants, cussing was a sin, parents held their children accountable, and adults acted responsibly. But those Lake Wobegone Days Garrison Keillor wrote about are gone. By 1950s standards, today’s world has gone mad, so novels written in the present should reflect that. Unfortunately, generational bias may hinder us in getting it right. How so, you ask. Simply put, generational bias is a function of experience, age, and upbringing. I couldn’t possibly write about growing up in the ghetto any better than I could comprehend a teenager’s mindset. Fortunately, research, interviews, and observation can assist with this.

In the 1950s, the first televisions began replacing radios. At best, they had three or four channels on a rotating circular dial. Families gathered around their tiny sets, sometimes while eating TV dinners. Record players folded up like lunch boxes, and there was one family phone and car. Color TV followed, but it was years before we had one in our house. Compare this to my children’s generation where they grew up with their own cars at age sixteen, personal computers, unlimited television channels, pagers, cell phones, the Internet, and now Internet camera phones. You can get instantaneous news wherever you are, and texting has evolved into sexting. I saw a two year old in a restaurant watching TV on a four inch screen while his parents dined, and a four year old with his own cell phone. Many new family cars come equipped with GPS and DVD players. Yes, times have changed, and we’ve changed with them, but that doesn’t mean we understand the generational differences.

If you were born fifty plus years ago, you would never dream of a flight attendant grabbing a beer and bailing on the tarmac. Nor could you foresee a crazy woman getting out of her car and beating a McDonald’s employee because she couldn’t satisfy her breakfast craving for Chicken McNuggets, and yet these things happened. You may be disturbed by MTV or so-called reality shows like The Colony, which features a doomsday scenario, and yet young people may crave it. Generational differences have never been more divided than they are today.

Consider this when developing your characters, and use your parenting or grand parenting experience to see the world through younger eyes. Understanding that your reality is different from theirs can create characters and generational conflict as powerful as those in Clint Eastwood’s Grand Torino.

Wednesday, December 31, 2008

Exporting American Pop


By Mark W. Danielson

I love traveling the globe. It’s wonderful seeing the world through other people’s eyes, exploring different cultures, and experiencing new things—but there is no escaping America’s influence overseas. Working in the cargo industry as I do, it’s clear that we import more than we export. The exception to this is our exports in entertainment and fast food. In foreign cities large and small, it’s rare to escape Starbucks, McDonald's, Burger King, KFC, Pizza Hut, and Taco Bell. Coke and Pepsi are household names in any language. Movie stars appear on enormous billboards. Even Tommy Lee Jones has his face on Japanese vending machines, promoting a beverage called BOSS. Regardless of how other countries may disdain our politics, they still crave our movies, TV, music, and fast food. Some even dress to emulate their favorite stars, such as the Japanese urban cowboy I saw, boot-scooting his way through a crowded Osaka sidewalk.

Some protest that these American fast-food chains are corrupting other cultures and hurting local businesses. While this point has some credence, there is no turning back. After all, if this food wasn’t fast, cheap, and tasty, it never would have succeeded in the United States, not to mention the rest of the world. Besides, city planners had to approve each of these franchises, so don’t blame us. It’s up to them to decide how much is too much.

Disney is everywhere. Goofy, Mickey, Minnie, and Donald Duck greet visitors to Singapore’s airport, inside and out. Disney theme parks are now in Paris, Hong Kong, and Tokyo. In Osaka, the Cinderella Chapel Hotel boasts a twenty foot Cinderella statue atop the building. I also noticed Cinderella and Sleeping Beauty stickers on a strip club’s window as I walked by, though I have no idea as to their significance. Osaka also has a Vegas-style Hotel LOVE, with The Hotel Miami right next door. Curiously, neither of these hotels caters to American tourists.

American rock and roll is being played in bars and fast food joints around the world. Even my hotel in Penang had a 1960’s American music radio station. In the bigger cities, some outdoor televisions play American music videos. American TV shows and movies are dubbed in numerous languages to accommodate foreign audiences. Sadly, the few English speaking channels often broadcast our worst TV shows, such as Jerry Springer in Almaty, Kazakhstan. I’m not sure who decides what to put on the air, but clearly what is being shown does not represent the United States any more than CNN’s limited stories represent other countries. Sadly, most news stories tend to portray nations in a negative light, which means it’s up to each citizen to accentuate the positive.

My intent here is not to cause an outcry, but rather to identify our successful overseas exports. For better or worse, it’s nice to know that the United States offers the world something that makes people happy, and for that, I’m grateful. As much as it appalls me that our fast food chains are everywhere, kids around the world always smile while chomping their burgers and fries. For them, life is even better if they can eat while watching Sponge Bob Squarepants. So with that, I wish everyone a safe and Happy New Year.