Showing posts with label Amy Shojai. Show all posts
Showing posts with label Amy Shojai. Show all posts

Thursday, December 13, 2012

USING ANIMALS AS CHARACTERS


Christmas Special Featuring Amy Shojai!

Amy Shojai, author and animal behavior specialist, is answering questions and sharing her secrets!

A dog finds his true purpose...when he disobeys
Amazon Book Link: http://www.amazon.com/Lost-Found-Amy-Shojai/dp/1621250172/

Question: You wrote nonfiction books and articles for years before penning your first mystery. What prompted you to decide on this career change?

Answer: I haven’t stopped writing nonfiction books and articles, but have simply expanded my audience with the writing of my debut thriller. Actually when I first began writing more than twenty years ago, I wanted to publish fiction and wasn’t able to get an agent or publisher interested. When I submitted a YA horror novel to one agent, she had no interest because “YA doesn’t sell” but encouraged me to submit nonfiction book ideas. I became her client and we sold more than a dozen nonfiction pet care books together, and I became so busy fulfilling those deadlines, the fiction fell by the wayside.

More recently, though, the publishing industry has changed. My nonfiction pet books are prescriptive, information-heavy works and these days, people prefer to “Google” and find information for free in the Internet—never mind if it’s accurate or not. Publishers care most if the book sells, so the market for my nonfiction titles shrunk. Suddenly I had more time on my hand, and it occurred to me that I could still provide solid pet information—with entertainment—but in fiction books instead.

Question:Tell us about your new mystery, and why you decided to write from a dog’s point of view?

Answer: I like to call LOST AND FOUND a suspense thriller rather than a mystery, because the reader knows “who dunnit” from the beginning—they just don’t know why, or if the good guys will overcome the evil. Since my background is in dogs (and cats), and I have an expertise in animal behavior as well as medicine, I wanted to layer those aspects into the story. Now, I’ve read LOTS of novels that include “animal viewpoint” and some are done well while others leave me cold.

Magic, Amy and Seren

Most are written as the animal character is a human wearing a fur coat, LOL! That’s fine in fantasy, and may work in other types of fiction. But I wanted my animal characters to BE ANIMALS in all their furry glory, and to act, react, and sense their world as would their true animal counterpart. In other words, the dog character Shadow, truly behaves like a nine-month-old puppy, and he doesn’t talk—but he scents, sees and feels the world around him and reacts to that world in a realistic way. I’ve had readers tell me they now understand their dog’s behavior and reactions in a fresh way, and better recognize how easily dogs and people misunderstand each other. Basically I wrote the book that I wanted to read.

My heroine is an animal behaviorist, September Day. She came home to Texas after the murder of her cop husband, and has trained a service dog for her autistic nephew. When the seven-year-old and his dog get lost in a freak blizzard, September must find the missing. And of course, all kinds of mayhem and complications stand in the way of success.

Question: You have several pets. Did you model any of your four-legged characters after your own cats or dogs?

Answer: Ha! Absolutely! In my first draft of LOST AND FOUND, the dog character’s name was Magic—that’s my own German shepherd. I began writing LOST AND FOUND when Magic wasn’t too much beyond that puppy-stage and it was very easy to “channel my inner dog” with him as an example.

My cat Seren, though, has only a few things in common with Macy, the trained Maine Coon cat in the book. Seren is also trained, and she does some of the same tricks as Macy. But while Seren is a 6-pound Siamese wannabe and now an old-lady cat at about 15 years old—and very persnickety about strangers—Macy weighs over twenty pounds, is a young boy cat in his prime, and never met a stranger. Although Macy does “nail” the bad guy at the end of the book, it’s not out of meanness but only when prompted by September’s command.

Question: Tell us about your work(s) in progress?

Answer: I’m recording audiobooks! *s* The first two should be released before the holidays. I’ve already finished recording my current Kindle nonfiction best seller, COMPLETE KITTEN CARE, and am in the process of recording LOST AND FOUND. The thriller is quite a challenge because different voices for characters are needed.

I’ve also begun outlining the sequel to LOST AND FOUND. The tentative title is HIDE AND SEEK (yes, I have a theme going!) which will continue September and Shadow’s story. I have plans for a third book in the series, as well.

Question: Other than writing, what gives you the most pleasure in life?

Answer: Music and theater. I have degrees in both and love to perform. This past year, I’ve had the great pleasure to combine my three great loves—writing, music and theater—and collaborated with a co-writer to create and perform a musical comedy, KURVES, THE MUSICAL. Together we wrote the script, the 12 original songs, orchestrated the show, cast and directed and performed for standing ovation crowds. What a rush!

Question: Who designed your book cover? Did you have any say in the final result?

Answer: I’m blessed to work with a small independent publisher, Bob Mayer and Jen Talty, who created Who Dares Wins/Cool Gus Publishing. Jen is my editor, and she also designs a good number of the book covers, and asked me for input. She sent mock ups and we worked through eight or nine versions before we had the final version. At one point the only dog pictures she could find just weren’t right—wrong color dog, too old, the look simply wrong. So I offered to find pictures of a young black German shepherd, and set up a photo shoot. The cover dog is a nine-month-old bred and owned by Magic’s breeder.

Question: Tell us a bit about your schedule and work habits as a writer.

I’m a fulltime freelance writer, with weekly and monthly deadlines that pay the bills. So it’s a “real job.” Generally I start work at 9 am, work at least 6 days a week (I try to take Sunday off), and am at my computer until the day’s to-do list is done. For instance, as I type this, it is 8:50 pm on a Tuesday night. *s*

Question: How do you motivate yourself to write when you’re not in the mood to create even one more sentence?

Answer: I look at what bills are due. That’s a great motivator!

Isn’t that the truth! And Readers, Amy is known for her quick wit and snappy dialogue. For a fun and exciting read, be sure and get your copy of LOST AND FOUND, a thriller with bite!

Solving Pet Problems & Thrillers With "Bite!"


IAABC Certified Behavior Consultant



Author, 26 Award-Winning Pet Care Books


Follow Me on Facebook and Twitter

Amy's Website http://www.shojai.com
Amy's Facebook: http://www.facebook.com/amyshojai.cabc

Amy's Twitter: @amyshojai

Thanks, Amy for stopping by. I’ve learned a lot from you and hope my readers will, too.

Hugs,

Jackie King

Saturday, May 22, 2010

Further Adventures With E-Books

By Pat Browning

In Amy Shojai’s latest blog she talks about Kindle Boards and how to pump up your Kindle sales with “tags” and reviews. She also breaks the news that Barnes and Noble will offer pubit! this summer. “This is their version of the Ebook, with a free self -publishing platform similar to the Kindle model, to publish on the Nook.”


As a thank-you to friends, fans and pet lovers, Amy offers two articles: communicating with your cats, and treating dogs whose outdoor romps invite insect bites and stings. Many thanks to Amy for sharing her adventures with e-books.


Folks, the publishing biz is changing so fast I can’t keep up. Author J.A. Konrath set the planet on its ear by selling his books to Amazon. Now, THERE’S a twist! This clip from zdnet.com about Target selling Kindle books is already old news but I only heard about it a couple of days ago.


QUOTE:
Target, a long-time Amazon partner, is going to give the Kindle a distribution hand in a small number of stores with a larger rollout later in the year.


The retailer said Wednesday that it will carry Amazon’s Kindle beginning April 25 in select stores. Specifically, Target will carry the Kindle at its flagship Minneapolis store where the retailer is based. In addition, Target will put the Kindle in 102 south Florida store. After those pilots, Target will bring the Kindle to more stores.


News of the Target distribution leaked out earlier in the month. Meanwhile, Barnes & Noble paired up with Best Buy to distribute the nook. Leading e-reader manufacturers are bolstering distribution as Apple’s iPad hits the market.


The big question is how big the market is for hard-core readers. With additional distribution at Best Buy and Target we’ll find out. Sony already distributes its Reader at retail outlets.


Target and Amazon have a solid history as partners. Amazon has hosted Target.com for years, but the parties are amicably breaking up.
END QUOTE


Meanwhile, Google is jumping into the digital book biz with an online store. This by-lined article by Andrew Orlowski appeared at www.theregister.co.uk.


QUOTE
Google has confirmed it will enter the retail digital book business, with the launch of an online store called Google Editions by July. Google Editions will also be available as a B2B service, allowing third-party retailers to sell eBooks on their own websites.

There's no word yet of any deals, and a company spokesman didn't elaborate on the question of pricing.


Currently the major publishers insist on maintaining their current flexibility with pricing via what's called an agency model, which they hope will preserve their high margins. Apple endorses such an approach to market, even though it leaves "retailers" such as itself scrapping over a smaller pool of potential profits. It's also supported by literary agents who have long-running and lucrative franchises.


Amazon looks at it a different way -- it wants to be able to set pricing, and it wants the high margins for itself. Amazon's original slice of the wholesale eBook price was an eye-watering 70 per cent, but after Apple's entry (with a publisher-friendly setup) it's since been forced to cut it back to 30 per cent.


By picking a fight with the book business, Amazon has been taught a lesson in where the power really lies. Publisher Macmillian withdrew rights to its vast catalog in the New Year, and Penguin stopped providing digital eBooks to Amazon a month ago. Apple is happy to work with publishers rather than dictate terms, because it sees it as a two-sided market -- Apple makes its revenue from hardware, and content is merely a something that makes the hardware more attractive. Amazon wants both the profits of a traditional distributor and retailer and hardware profits. Something has to give.


You may by now be scratching your head and wondering where Google will make any money, since it doesn't make any money (even indirectly) from Android, and it's not an advertising play. You're not alone.
END QUOTE


So, what does it all mean for authors? I think it means that authors who are fast on their feet are going to clean up.


And here’s Amy’s blog.


***
May 20, 2010, 4:56 pm


The news about my Kindle journey continues to be positive, with Complete Kitten Care continuing to sell well, now into the double digits in less than a month. I'm told (by them-thar experienced E-authors) that the key to sales is tags-tags-tags, and reviews-reviews-reviews. Well, that's one part of the key, anyway, but the sales puzzle has a combination lock that challenges the most savvy biz people. I'm still learning. In the weeks ahead, I plan to set up a paypal for offering the PDF (full color!) version of the book via my website.


Anyway, the Kindle Boards has been extraordinarily helpful. One of the ongoing threads supports authors with tags, each poster encouraged to tag all the other posted books in order to garner the same courtesy. One of these kind souls also posted a link to a similar Facebook-Amazon-Tag group which offers a similar service.


For those who missed the explanation in a previous blog, the tags describe the content of a given book and are suggested by both the author/publisher and by readers. Then visitors to that Amazon book page have the option to vote and agree the tag accurately describes the book. Those books with large numbers of tags in a given subject theoretically rise in the Amazon rankings so that should a visitor to Amazon search for a book with that content, YOUR book so tagged will be high on the list and get the attention it deserves.


Thus far, my Complete Kitten Care has garnered 30-58 "votes" on the various tags that include cat, kitten, breed and the like. I'm also grateful to Fran Pennock Shaw, Carol Shenold, Dena Harris and others for their glowing reviews. Note: I will happily give you and your books a shout-out should you happen to review my book. *s* Hey, as with cat training, bribes are legal, right? I'll keep you posted on when the other books are kindle-lized.


Breaking news--I just learned that Barnes and Noble will offer pubit! coming this summer. This is their version of the Ebook, with a free self publishing platform similar to the Kindle model, to publish on the Nook. Smashwords is another option which can be downloaded on the Sony reader (and yes, I'm looking into all of these option).


Meanwhile, on the article-writing front, I've been typing my fingers down to the claws. So as promised, here are some free "furry reads" as a thank you to all the folks following this blog. Please share with your other pet-loving friends.


For cat lovers -- do you understand what she's saying? Cat language stymies even the most loving cat owners. Did you know, for instance, that wetting on your bed (ew!!!) actually might be a cat compliment? Understanding felinese...cat talk...can help owners solve behavior problems and enrich the relationship you have with Kitty. Read “Cat Talk: Cat Language Explained” at http://tinyurl.com/2vlsxuo.

For dog lovers: SOOTHING BUG BITES AND STINGS
On-the-go dogs delight in outdoor adventures, but too often they sniff out pesky bugs that prove aggravating or even dangerous. Recently my happy-go-lucky German shepherd pup Magic morphed into a miserable crybaby, courtesy of “something” that bit or stung. His eyes swelled shut, muzzle inflated, and hives made fur stand off his body in an itchy checkerboard pattern that prompted nonstop scratching.


Fur offers some protection but paws and sparsely furred tummies are at risk especially in areas that host fire ants. Dogs who play with bees, wasps, spiders or scorpions suffer stings on the face, head or even inside the mouth. Bites and stings beneath the fur may be hard to see or treat, but first-aid usually is all that’s needed to relieve any minor swelling, itching or redness.

• Bees leave behind the stinger, which may continue to pump venom into the skin. Use a credit card or similar rigid tool to scrape it free.
• A cold pack or compress applied to the bite helps reduce the swelling. A bag of frozen peas or corn works well, and molds against the pet’s body.
• A baking soda and water paste works great to soothe the sting, but it can be messy when applied to fur so use only on exposed tummies.
• Ammonia works great to cool the pain of fire ant bites. Moisten a cotton ball and dab on the stings. Calamine lotion also soothes ant bites.
• For stings inside the mouth, offer ice cubes or ice water for the pet to lick and drink.
• You can also mix a teaspoonful of baking soda into a pint of water, and squirt the solution into his mouth with a turkey baster or squirt gun, if he’ll allow you to do this.
• As long as your dog continues to breathe with no problem, a veterinary visit may not be necessary even if the face swells quite a bit. Benadryl, an antihistamine, counters swelling and itching. A safe dose is one milligram for every pound your pet weighs or a Benadryl ointment can be used directly on the sting.

Hives usually go away on their own after a day or so, and sooner if treated with an antihistamine. Magic felt better within only twenty minutes of the first dose of Benadryl but it needed to be repeated when it wore off. Benedryl also causes drowsiness as a side effect so the pup slept through the night and recovered by the next morning. Today he gives fire ant mounds a wide berth.
***

Saturday, May 15, 2010

A Little Kindle Music, Please

By Pat Browning




Amy Shojai, past president of the Oklahoma Writers Federation, Inc. (OWFI) decided her out-of-print books deserved another life so she began putting them on Kindle. She has blogged her progress in detail, as a guide for other writers who might like to “Kindle-ize” their books.


Amy is one of the busiest writers I know. Just reading her bio makes me want to lie down and take a nap.


Briefly, Amy Shojai is a nationally known authority on pet care and behavior, is a certified animal behavior consultant, a spokesperson for the pet products industry, and the author of 23 nonfiction pet books and hundreds of articles and columns. She is the behavior expert at cats.About.com, hosts a weekly half-hour radio “Pet Peeves” show at PetLifeRadio.com, and appears as an expert on Animal Planet's "Dogs 101" and "Cats 101."

Her award winning columns appear in the Herald Democrat newspaper, at Purina’s CatChow.com and TidyCats.com, and HomeAgain.com. She also hosts “Ask The Pet Care Expert” at iVillage.com. She appears in a twice-monthly TV “Pet Talk” segment at KXII-CBS.


On April 10 Amy posted this on her blog:
***
I have had 23 pet care and behavior books published since 1992, all by "mainstream" bigtime NYC publishers. In the beginning, my agent commanded 6-figure advances for my books, and some of these books have sold extremely well.


It sucks to start at the top, cuz there's only one direction to go from there, especially when Internet freebies and economic challenges meet. The Internet and Animal Planet killed the kinds of books I write--prescriptive, heavily researched, highly reliable info-tainment about cat and dog care, behavior and training. Why buy a book, when you can access the information for free--and who cares if it's the latest research from reliable sources or just the "guru of the moment" spouting off. Free = good.


Anyway, I have a number of solid-information books looking for a new life (and audience) as Ebooks. If folks want information from the Internet, I won't fight them--and in fact, I'll HELP them find some solid, good material at a price this economy can afford. Heck, I think some of these titles now sell on Ebay for $90 or so, and meanwhile I can provide updated information in a format they want at a fraction of the cost to readers or to me.
***


And so began Amy's journey as a Kindle-izer. Formatting non-fiction books like hers may be different from formatting fiction text but even fiction writers can benefit from her experience.


On April 23, Amy posted a recap of her progress.


***
It's Alive! The Kindle-izing Journey continues...
by Amy D Shojai
April 23, 2010, 1:40 pm


After a little over a month, much research and even more angst, Complete Kitten Care is LIVE and available for $2.99 at Kindle. Whew!

While publishing via the DTP (digital text plaform) provided by Amazon works great for text-only (fiction) works, there are a number of hoops nonfiction cat-egories must leap. Pun intended. I promised a recap for all my followers, and I promise it's not nearly as difficult as I made it. So for all you other DWAA and CWA and other nonfiction authors including all my good friends at OWFI, (maybe even some nonfiction Thriller Writers?) here's how I did it.

1. Create a single document by combining all chapters into one.

2. Format with the "style" templates to code your documents for the table of contents. For each chapter heading, I used "Heading 1" and then "Heading 2" and so on for either section heading and/or breakout boxes of text. I found that the software default for HTML codes in the TOC recognized Heading 1, 2 and 3.

Remove any tables, boxes of information or other such graphics, as they will not translate. Instead format them with bolded or italicized text, or use Heading 4, 5, 6 etc. These won't be recognized in the TOC, but the look/format will remain true once translated into HTML. I used this technique to highlight "pull out" information such as sidebars.

3. Insert any photos at low resolution (72 dpi) but as large as possible to be viewable once published in the Kindle. A gif or jpg file works well. Kindle only displays black and white pictures; HOWEVER, if you have color, why not use them? The FREE Kindle-for-PC does display color, and perhaps in the future the handheld will as well.

For what it's worth, I set my page size to A5 (about 6" x 8.25") to approximate the view from the smaller Kindle, before sizing my photos. I also placed them between paragraph breaks, which worked well at that size--but not as well if the page is read in larger format or changed to smaller type. I suspect there's not much to be done in this case although you can set it to "word wrap" which helps a bit.

4. Insert any links you wish. In my bio section, I've included my other writing venues as well as my website. Throughout COMPLETE KITTEN CARE, any website mentions for products or resources also have live click-able links.

When the books COMPLETE CARE FOR YOUR AGING CAT and COMPLETE CARE FOR YOUR AGING DOG are updated and published, they will include hot links to veterinary resources, and the experts interviewed for the books.

5. Click on the "references" tab in Word software, and find the "table of contents" command. There are default choices, or you can build your own. I used the template. It automatically lists, in order, every single word you've "coded" with Header 1, 2, and 3, with associated page numbers and clickable bookmarks to that given page.

6. To convert the finished document to HTML, you will SAVE-AS, click on OTHER FORMATS and save as a WEB PAGE, FILTERED. You will lose much of your margins and formatting, but don't let that scare you. Check throughout for any inadvertent missing paragraph tabs. Remember, this will be translated once more by the Amazon DTP software.

7. If you have any photos in the text, the HTML conversion will create both an HTML text document with 'placeholder' spots for images, and a second folder that contains the files of those images. You'll need to 'zip' or compress both of these into a single document. Highlight both files, and then right-click the mouse, SEND TO, and click on compressed (zip) file. THAT is the file you will upload to the Digital Text Platform.

Once you've uploaded, be sure to view the test version. This process can be tedious because each page takes a couple of seconds to load. It is well worth checking for formatting errors at this stage, though. If you publish at this stage, and later find errors, you will need to re-publish all over again.

Good luck! I hope this journey helps others. And once again (cuz it's my blog and I can!), I hope y'all will spread the word about this how-to blog. And if you need good pet care information or know someone who does, please consider my Kindle-ized books.

I've just updated my homepage to reflect the new kitten book--along with a new author photo, what fun!
Happy Writing!
Amy
***
You can read all of Amy’s posts on her Kindle-izing journey at her blog:


http://tinyurl.com/36klk64



The blog also has a link to her web page.