Ho Ho Ho! Holiday Book Signings

by Susan Santangelo

There have been lots of posts recently on other blog sites about the best ways for authors to market their books. In-person signings vs. the Internet. Facebook vs. Twitter. Websites. On-line contests and giveaways. Gosh -- it seems that if we did all of this every day, there'd be no time to write the next book. And isn't that what it's all about really -- writing books?

I admit that I get a kick out of doing book signings. Especially if people come and buy, which is always an iffy proposition. I've done lots of signings on Cape Cod where friends have come to support me, but they've already bought/read the books. For the next few weeks, Cape Cod is a happening place, with holiday strolls, special events, even a parade or two. I'll be at some of them, of course. Gotta take advantage of the crowds before we all settle down for a long winter's nap after New Year's. I'm even doing a two-day signing at the big Providence R.I. dog show next weekend, because I have two dogs in my books.

And then, I promised myself, I'd really tackle and finish the first draft (at the very least!) of book 3. Because at every in-person book event I've done recently, lots of people ask me -- how's that third book coming??