Showing posts with label Twitter. Show all posts
Showing posts with label Twitter. Show all posts

Wednesday, December 12, 2012

The Art of Communication



By Mark W. Danielson

WTF?  KFC?  LOL!  That’s a teen’s description of what they’re having for dinner, sent via Twitter.  To a cyber-friend, it’s all they needed to know in nine characters.  And we wonder why we have generational communication issues.

For those of us who grew up prior to any cell phones (or a lot of other techno-inventions), it’s hard to imagine how the English language has degraded into selected letters and symbols.  Having said that, it’s unlikely we will ever return to long drawn-out verbiage we’ve seen in classic literature.  Simply put, today’s readers don’t make the time or have the patience for it.

As an airline captain, I can tell with great accuracy the age group of my first officers by their communicative skills.  Bear in mind that I am dealing exclusively with college graduates who have spent years perfecting their professional skills as pilots.  Even so, there is a marked difference between those who are a generation or two below me in how they communicate and also react to constructive criticism.

A recent Bones episode centered on brutal honesty.  While watching, I couldn’t help thinking how well agents, editors, and publishing companies fall into the brutally honest category.  “No” is not an abbreviation – it simply means, no.  “No thank you” may be a more polite version, but it doesn’t soften a rejection.  Most authors handle this well because they are thick-skinned, but see what happens when you tell a twenty-year old no.  More likely, you will hear a trail of excuses spilled in brief sentences because they aren’t used to communicating with their voices.

But rather than blame our younger generations, it’s important to understand that we made them this way by creating all of these gadgets, and now that every kid has his or her hands on a techno device, they speak in simple terms because it’s easier to type a few characters than communicate with a live person.  If you are writing about younger people, it is important to understand this because their dialogue will sound completely different from your own.  Rather than type out a sentence using a few characters, it may be better to describe the scene and use minimal dialogue.  When writing, it is always important to understand and appreciate your character’s frame of reference.  After all, that is one thing we cannot change.  

 

Thursday, August 27, 2009

Oh What a Tangled Web We Weave

By Beth Terrell

Heard any good tweets lately?

If you haven't been living under a rock (I almost have, but that's another story), you've probably been hearing a lot about social networking lately. Twitter, Facebook, MySpace, CrimeSpace, LiveJournal, and a host of other sites that encourage cyber-communication are now being used by authors to connect with potential readers and --hopefully--broaden their fan bases.

Social networking is weaving a virtual web of relationships for friendship, entertainment, and yes, business, but with all the options, how do you know which is best? And what's the most effective way to use these social networking tools without alienating the very people you're hoping to connect with? There's been a lot of discussion about social networks on the Murder Must Advertise list lately, and most people seem to agree that the soft sell is the way to go. Make friends, participate in discussions, post some "This is what I've been doing with my book" updates, and you can build an audience without feeling like a snake oil salesman. I succumbed to Facebook, after months of resistance, and have made contact with friends I haven't seen in years, like the guy who was in my Sunday School class when we were kids and whom I haven't seen in...ahem...quite a long time. A lot of those friends ask about my book. Some of them buy it. This is nice, but it's a perk. The relationships are worth cultivating, even if they don't result in book sales.

Still, I know I'm not making the most of the medium, so while I was at Killer Nashville, I picked up a book called Social Media Marketing an Hour a Day by Dave Evans. This immensely readable book is chock full of information about building a platform through social networks such as the ones I mentioned earlier. Most important, it teaches you how to do it without spamming others or engaging in otherwise obnoxious behaviors.

I'd tell you more about it, but I'm just beginning to delve into it. With my book being reissued in October, I'm going to need all the help I can get, and weaving a virtual web of friends and readers seems like a good start.

See you on Facebook?

Tuesday, June 30, 2009

Flattery Will Get You Everywhere

By Chester Campbell

I’ve always heard that imitation is the sincerest form of flattery. I’ve decided to flatter that upstart browser known as Mozilla Firefox. Have you read about the marketing campaign they’re doing for the launch of Firefox 3.5 today? It’s billed as “the fastest Firefox ever” and they’re out to knock our socks off worldwide with a buzz event called “Shiretoko Shock.”


My answer is a campaign for the re-launch of The Surest Poison 1.0 (that’s number one in the Sid Chance series). There’s no doubt that it’s the fastest-paced Chance mystery yet. My buzz event is called “Awe Shocks” (pronounced “aw shucks”).

Borrowing again from Firefox, here’s what you and all my other millions of fans need to do. Tomorrow, on July 1, set your alarm for 1:00 p.m., which corresponds to The Surest Poison 1.0. If you use the 24-hour clock, that’s 1300. At precisely 1:00 p.m. CDT, the Awe Shocks will start in Nashville and move westward around the world. When it’s 1:00 p.m. in your local time zone, you’ll tweet away on Twitter, fiddle around on Facebook, space out on MySpace, blog, flog, whatever, making sure all mankind knows about that great new Nashville mystery.

When the round robin makes its way across the globe and back to Nashville 24 hours later, we’ll touch off the Super Awesome Shock. At precisely 1:00 p.m. CDT on Thursday, July 2, everybody around the world will inundate the web with blogs and tweets and posts and whatever else you can think of to cap off this massive rally. Don’t forget, it all happens at:

Thursday, July 2—
• 2:00 PM Eastern (New York)
• 12:00 PM Mountain (Denver)
• 11:00 AM Pacific (San Francisco)
• 8:00 AM Hawaii (Honolulu)
• 7:00 PM London
• 10:00 PM Moscow

Friday, July 3—
• 3:00 AM Tokyo

Get ready to howl!

Incidentally, if you haven’t seen the Firefox plan, click here.