Book Giveaway Works

I've changed my mind about ebook giveaways. I had read about the experiences of writers like Rob Walker, who has his books in the Amazon KDP Select program where you have five days every ninety days that you can make your book free for the Kindle. Rob is always writing about how he gives away thousands and the result is an increase in sales. I tried it back in the spring when the ebook version of Beware the Jabberwock came out.

I knew it would take a lot of promotion, so I did posts on all the lists I belong to, mentioned it on Facebook, and in my blog. I had read about all the thousands of downloads people would have, but my three-day promotion produced only about 3,000, and I found no subsequent boost in the sales of Jabberwock or my other ebooks. As a result, I took it out of the KDP Select program and decided free books wasn't the way to go.

Then Rebecca Dahlke resurrected her All Mystery E-Newsletter and started a discussion group along with it. She put out eight pages of instructions on how to promote your ebook in the Amazon program, complete with dozens of websites that list free ebooks where readers can find them. After reading it, I thought it was worth another try.

This time I chose to give away my first published book, the one that started my Greg McKenzie mystery series, Secret of the Scroll. I took it off of Smashwords.com, since you have to give Amazon an exclusive to be in the Select program. I had only sold a handful on Smashwords anyway. Then I started going through all the recommended websites, setting up my book to be listed on the free days.

I originally set the promo for August 29-31, and that's how I scheduled it on the sites. But when I went to the book's Kindle page the morning of August 29, it wasn't showing as free. I checked the Promotions Manager and my days had disappeared. I quickly entered August 30-September 1 and tried to notify as many of the free book sites as possible. I also plugged it on Facebook and Twitter, which Rebecca's instructions said was a good place to promote.

By the second day of my promotion Secret of the Scroll was #1 in the Thriller Suspense category for free books and #16 in the Top 100. It stayed at #1 the last day as well. When it was over, 10,253 people had downloaded a free book.

The theory is that giving away books gets your name out there and will result in more sales. In the two days since the promotion ended, I have sold 42 copies of the Secret ebook and 14 copies of my other ebooks. I've also had 19 people "borrow" Secret of the Scroll. Amazon puts up a kitty of about $600,000 each month that is paid to authors of borrowed books, depending on the number borrowed. This is far and away more sales than I've ever registered in such short a period.

So, yes, I'm now a believer in the giveaway feature of KDP Select.

Chester Campbell
Visit me at Mystery Mania

Free Books - an Amazon Promo

By Chester Campbell

When Amazon first announced its KDP Select program, it looked like another effort of the 800-pound gorilla to throw its weight around. I had all of my mysteries set up on Amazon for the Kindle and at Smashwords for all the other ebook formats. The key to Amazon's program is the requirement that you make the book exclusive to the Kindle for 90 days.

The kicker to the deal is that the book is available in the Kindle Owners Lending Library. Amazon currently puts up a kitty of $600,000 a month to be divided among authors whose books were borrowed from the library. The kitty is divided by the total of books borrowed, and each author gets that amount times the number of his or her books checked out. According to the KDP Select FAQ, each book earned $1.70 per borrow in a prior month.  It isn't as much as the 70 percent royalty, but it isn't bad.

Only members of Amazon Prime can borrow books, and they're restricted to one per month. It costs $79 to be a Prime member, but you get other benefits like free two-day shipping on your puchases.

When I finished revising and getting my first Post Cold War thriller edited and ready for publication, I decided to try the KDP Select deal. I know several authors who have done well in the program. One of its features is the ability to make the book free for five days during the 90-day period. It's a good way to get word out on the book and encourage reviews. So here's the deal:

Today (April 27) and tomorrow (April 28), you can get a free Kindle ebook by going to this link: Beware the Jabberwock.

The book is set in the fall of 1991 and spring of 1992. As the Cold War winds down, former enemies on both sides of the Iron Curtain plot to retain power with a deadly stroke against top world leaders. Telephone intercepts hint at its existence. Veteran CIA spook Cameron Quinn finds it necessary to recruit an old FBI friend to assist in his investigation. Burke Hill, still trying to live down his dismissal by J. Edgar Hoover years ago, travels from Tel Aviv to Hong Kong and soon finds himself unable to trust anyone. He and Quinn's daughter, Lori, face one trap after another as they put the pieces of Operation Jabberwock together and find they're fighting against the clock to stop the slaughter.

Pick up your free ebook today or tomorrow and put a review on Amazon.